James Long RTW Spring 2010
Often called "the fashion bible," Women's Wear Daily serves as the voice of authority, international newswire
and agent of change for the fashion, beauty and retail industries. First and foremost, WWD is dedicated to
providing a balance of timely, credible business news and key women's fashion trends to a dedicated
readership. This readership includes retailers, designers, manufacturers, marketers, financiers, Wall Street
analysts, international moguls, media executives, ad agencies, socialites and trend makers.
As the marketplace has become more complex, the need for information and competitive intelligence has
become more acute. The common thread of our community is the business of style and fashion. What makes
WWD the authority? Frequency, integrity, independence, spirited coverage and a long tradition that demands
staffers get the story and get it first.
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